What is SEO?
SEO stands for search engine optimisation. It is the process of tweaking your website to make it more appealing to the industry leading search engines.
Why is it important?
A great website is nothing unless it is able to be found easily by potential customers. There is an art to achieving the best visibility and ensuring your website is properly optimised for all the leading search engines. Search engines such as Google and Bing are constantly evolving and the goalposts often get moved. What worked well previously and achieved results can often become outdated.
In the age of immediacy, your potential clients don’t have time to search through pages and pages of search engines. SEO is a key part in getting found quickly and efficiently.
How do we get SEO right?
Simple cost effective steps can lead to great results. Long before you start paying for online advertising, optimising your website can give you the best chance of being found. When someone searches for a business or supplier online you want to appear in that shop window. I can assist you to improve your presence and get found more easily.